Wherever you are in the world it is probable that you own a garment made from Indian cotton. Indian cotton has been taking all before it, as cheaply manufactured clothing from quality cotton spreads the message globally. India has over 12 million hectares producing cotton, making it the second largest producer in the world. With a large and vibrant textile industry things are looking good on the cotton front. There is even a growing environmental consciousness in the country, which is turning to organic and eco-friendly textiles. Indian cotton is all class, across a range of products.
Cotton a Growth Industry
Indian cotton production is estimated to rise by some 8.1% for the 2018-18 year, according to CITI chairman, Sanjay Jain. Indian cotton is attracting high prices, both domestically and internationally. India is the world’s largest producer of organic cotton, with an annual production of over 75 000 tons. Organic cotton demand is increasing for sanitary products, children’s wares, bedding furnishings, towels, and all types of apparel. People want good healthy fibres against their skin. Indian cotton is all class, when it comes to eco-fashion and homewares. Organic clothing is taking off around the world, in terms of demand and interest.
Branded Cotton is the Place to Be
Customers everywhere are recognising the value of clean and green products, especially around things like clothing. Pesticide free cotton is a safe alternative. Things like modern, globally-available very stylish men’s jackets in Sydney, Paris, London and New York, are attracting plenty of attention in 2018. Indian cotton is all class, when you consider the variety and range of fashions and textiles available globally. These jackets are catering to the corporate market and we are seeing far more bespoke options in this sector. Branded cotton is the place to be for Indian cotton, as it attracts premium prices in the market.
Recognised Premium Cotton Brands
Egyptian Cotton is a good example of branded cotton in the global textile market. Customers, now, recognise that brand as a signifier of top quality cotton. Supima from the United States is a further example of successful cotton branding attracting premium prices. Suvin cotton from Tamil Nadu and Shankar 6 from Gujarat may soon become recognised cotton brands in the very near future. This can only occur if the quality control of Indian cotton producers continues to be emphasised and standardised. India wants its share of the premium cotton market and is actively heading in that direction.