Many western nations have this idea of India as some place that is overcrowded and not quite in step with the rest of the developed world; however, this assessment could not be further from the mark as India is likely to overtake China before too long as the largest economic power on Earth. Leveraging her immense population, her high standards of education, her vast natural resources, and the greatest resource of all, her citizenry, India is swiftly becoming the go-to place for business and business investments of all kinds. The groundswell of exponential entrepreneurial growth and business opportunities in India make it ideal for all industries to begin pursuing growth opportunities there, especially for tech savvy Australian companies. Working with India’s thriving industry sector is a winning digital strategy for marketing agencies in Australia.
India’s leading hospitals, doctors, and dentists meet the standards of many industrialized and developed nations of the West. However, even though their capabilities are the same, the pricing is not. Treatments which can cost thousands or even tens of thousands of dollars in the United States or Europe cost much less in India. This has led to a surge in medical tourism where individuals from wealthy western nations travel to private doctors or hospitals in India to seek treatment, getting both the treatment they need and a vacation for less than the price of the treatment alone in Europe or the United States. This medical boom and industrial charge means experts are needed in digital marketing to help bring knowledge of these opportunities outside of India. This huge industry growth is leading to immense opportunities for Australian businesses with experience in digital marketing to help piggyback on this boom by providing high quality digital services to India’s tech industry.
Room for Growth
Even the supposedly negative issues in India are actually opportunities for businesses with the foresight, the decisive nature, and the entrepreneurialism to turn a negative into a positive. One of the cons of India’s large population is also its ineffectual ability to deal with its pollution, its garbage, and its other industrial wastes. However, environmentalists in India, private corporations and non-profits, and even the government are beginning to understand the importance of proper industrial waste management, recycling, and proper rubbish disposal techniques. For the right kind of advertising business, garbage can be big business with lots of room to grow. The ability to recycle materials in India at a fraction of the cost and then reselling them back to Europe or the United States is a huge potential business that not only can lower India’s pollution problem but can make the removal of pollution profitable for the industry that does it and the companies that market, advertise, and mainstream their services.
Favourable Business Laws
Currently there is no better time to be investing in India. Due to their legacy of having been a British colony for so many decades, many of the business laws in India are reflective of laws in Europe and the United States. With similar business laws, a large industrious population, and near unfettered access to resources, personnel, and foreign investment, the future is bright and shining for India and as its star is on the rise, prospective businesses and entrepreneurial investment groups can rise with it.
People in the Western countries are used to FedEx and online delivery services that drop-ship items right at their doorstep. But in India, a century-old delivery service called the dabba wallahs, hand delivers hot meals to thousands of hungry Indians across the metropolis. One would wonder how are things kept in order by the dabba wallahs, especially that this vast network of dispatching things tends to get tricky as the demands and stops increase. You can click here to know more about the history of the dabba wallahs of India.
The Business of Working with One Billion People: How are Things Kept in Order
The dabba wallahs are a good example of working with one billion people. It is also interesting to understand how are things kept in order, given that the dabba wallahs are part of India’s “poorly educated and decentralised workforce.”
According to the Harvard Business Review, the dabba wallahs have a system whose backbone is perfectly positioned and mutually reinforcing. If one would correlate it with the Western corporate sector, it is rare for team members to do all they can to achieve that synergy.
The New York Times also observed how the dabba wallahs in Mumbai were able to intricately organise a labour-intensive operation “that puts some automated high-tech systems to shame.” And for over a hundred years, this tradition of delivering and eating home-cooked meals for lunch thrived.
The Dabba Wallahs as a Trusted Brand
If you are going to ask Neeraj Aggarwal, the Senior Director of Flipkart, the dabba wallahs are among the most dependable and trusted brands in the country. In fact, they are highly noted for their unique delivery network that has been tested by time to be smooth and reliable, and can withstand extreme conditions.
For those who are familiar with the movie ‘The Lunchbox’, it touches the dabba wallahs and how their system is fool proof. The secret to how are things kept in order is the structure and methodicalness of their process. According to Stefan Homke of the Harvard Business School, the system of the dabba wallahs is a “very complicated dance of many, many elements, including the railway system in Mumbai.” Truth be told, the railway assists the dabba wallahs in a number of ways. One of which is that the railway compels the whole network of lunch delivery couriers to run based on a rhythm.
Ergonomics is a term derived from two Greek words, “ergon,” meaning work, and “nomoi,” which means natural laws. It is the science that studies the relationship between work and human abilities, limitations and characteristics. Ergonomist are responsible for studying human capacity and its relativity to work demands.
Ergonomists, recently have attempted to explain postures which minimize excessive static work and reduce the forces acting on the body. An individual can considerably reduce risk of injury if they could adhere to some ergonomic principles. However, there is a serious challenge to conservative ergonomic thinking. A person must be a great observer of his or her own joint and muscle functions in order to put these into practice.
Ergonomics Introduced To Indian Businesses
SMEs or small and medium enterprises are almost always the leading pillar of an economy in India. That is why minor accidents, ergonomics snags, out-of-date machinery, and the absence of awareness have generated a necessity for carrying out safety practices. The influence of chiropractors from around the world produced fully ergonomic solutions.
Gopal Ramnayaran, an entrepreneur in India researched in America some ergonomic garden furniture. Hence, he returned home so intrigued and saw the potential for such market in India. He finally began manufacturing the first aluminum-based furniture in the country since 1965. That’s how Gopal Ramnayaran found Featherlite, now a leading furniture company in India. Feartherlite’s 50 year journey started from aluminum chairs to ergonomic furniture.
Employees who spend a great time every day in the office. They tend to lose the distinction between home and office space. They would prefer office space designs that keep in mind the ergonomics. Industries are continuously changing their operating environment in terms of organization and culture. Proper ergonomics will be of great help for an employee to avoid health hazards at work.
Dr. T Rajagonal, Vice-President of Uniliver, have teams observing for employees silently. Uniliver spent a lot of time and effort into educating employees on the right posture to implement at their work stations, among other things, for their own benefit. The correct posture on the appropriate chair with a desk at the right height and perfect computer screen position. The temperature and the right kind and amount of light, these are all critical factors.
Ergonomics is still a developing discipline in India. There is the need to increase holistic ergonomic thinking in every work place. Good ergonomics can help, that is why a trained occupational health specialist should do a series of ergonomic assessments at the workplace.
The common and abrupt effect of high humidity is personal discomfort. When it is too hot and humid, our bodies are less efficient at releasing heat which means we sweat. However, this may not deem too dangerous some people might say. But going to work wearing a suit and tie while one’s shirt sticks to your body, and constantly wiping drips of sweat off the forehead!
Dust mites also love humidity, and they’re one of the main nemeses for people who suffer from asthma and allergies. Needless to say, all sorts of bacteria can originate in spaces with comparatively high humidity. People who stay in households or offices that are hit by mold growth and mildew get more often get sick, and their overall health is a lot poorer.
How To Combat High Humidity in India and Its Negative Effects with Dehumidifiers:
Humidity levels in the city of Mumbai peaked, hitting 98% in the of south Mumbai and 80% in the suburbs. Experts says, peaked moisture levels have great potential to hold pollutants. Changes in temperature, precipitation, drought, storms and floods can have negative and positive effects. In Chandigarh, a doctor from PGI infers, made a recent analysis. According to him, the old age prescription of covering oneself with a towel and inhaling steam to fight common cold may no longer be valid. Doctor Meenu Singh analysed and reviewed all worldwide trials conducted on steam inhalation. She concluded in her published work that the process has no effect and only works as a feel good factor!
With ‘global warming’ distressing the world India included, the necessity for office and factory dehumidifier is ever increasing in all areas affected by high humidity. The awareness has been a great challenge. A muggy environment is a breeding ground for all types of microscopic organisms that can be detrimental to your health. Mildew and mold spores flourish in it, and they can be highly toxic once they get into your body. If mold is evidently noticeable inside your home, you have a problem that requires instant attention.
Companies can decrease waste, increase productivity and enhance manufacturing yields by ensuring the correct humidity level with a dehumidifier. It is very important to invest in a high quality dehumidification device because standard systems for heating, air-conditioning or ventilation cannot deliver the desired conditions. By getting a dehumidifier, it is likely to solve these problems if not the very least alleviate them.
The statistics are shocking: one in every three senior citizens in India is a victim of abuse. Why are the elderly being left in the cold by their families in a land that reveres the old? The scale of the problem in fact goes much deeper than teenage addiction to smart phones, Instagram and ‘selfie’ culture, that is not the worst of it.
Hundreds and thousands of elderly people are being dumped like unwanted house pets by uncaring family members who take their limited riches before throwing them out of their homes. A recent report by a voluntary organisation working for abandoned and needy elderly people, revealed some shocking statistics. According to the report, one in three senior citizens is a victim of abuse in India.
“Some of the abuses we found are as brutal as severe beating of elderly people by their own sons, daughters and daughters-in-law” states the report. It also says that in more than 50 per cent of abuse cases, the perpetrators are family members, with the son being the primary abuser in over 56 per cent of cases, followed by daughters in 23 per cent of cases. The most common reason for the abuse is property related.
Mathew Cherian, chief executive of Help Age India says, “Earlier, people lived with their children when they were too old to work, but society is no longer parent oriented and the rising trend we notice is that the elderly are moving out of their homes to places that cater to their needs. But there aren’t enough old-age homes in India to house all the abandoned elderly people”, he says.
More than half of India’s 1.1 billion population is younger than 25 and two-thirds is below the age of 35. The number of seniors is growing. By 2016, around 113 million people will be older than 60, and if the recent reports are any indication, a sizeable number of them will require an old-age home.
Stories about mistreatment of the elderly can be truly horrifying. A few years ago, there were reports in the Indian media about how police caught a man striking a deal with doctors and an organ-transplant broker to sell his unsuspecting father’s kidney, first taking him to hospital for a ‘check-up’ and then telling him he needed an operation. Doctors say such practices are commonplace.
According to an activist and charity worker, “All senior citizens we spoke to in Delhi said they had been verbally abused, while 33 per cent confided they had been physically abused – often beaten and tied to chairs.”
Elderly parents being abused and abandoned is not just an urban phenomenon. In rural India, the family system is eroding, with the younger generation increasingly heading off to cities with their spouses and their children to start a new life – without their parents or grandparents.
According to a 2016 survey, less than 40 per cent of Indians now live with extended family. While Delhi has the highest number of senior citizens who own property, over the years they become meek and dependent on their children. And that is generally when problems arise.
Those who have worked in government service or for a reputed private company receive pensions, but a large majority of India’s population still work as farmers or day labourers. Once they are too old to work, they are forced to rely on their children or extended family for support.
There is a government-backed pension programme for the poor called the Indira Gandhi National Old Age Pension Scheme, which provides Rs200 a month to people over 60 who live below the poverty line, meaning they earn less than $1.25 (Dh4.59) per day. But the amount they receive is barely enough to get them food for a week. The government also approved a bill to increase the pension to Rs500 a month to those over the age of 80.
There are shelters for homeless elderly people run by charity organisations across India, but these shelters are usually packed to capacity.
In June 2012, the Delhi High Court issued an order to all court judges to give “special focus” to the cases involving senior citizens and ever since, courts in other cities are also taking similar steps.
Significantly, the bill states that a person would be disinherited if he or she fails to take care of their elderly parents. Local communities have welcomed the legislation but says it may have little practical effect. It is said that most parents are far too demoralised, destitute or frail to begin a battle to get a ruling. Also very few people want to wash their personal problems in public.
Providing access to disability services throughout India is an ethical imperative that the Government and Community leaders need to spend more time thinking about and being more proactive in fixing the most essential services as soon as possible.
Currently their are too few systems set in place for individuals with disabilities throughout all the major cities and towns. The outcome of this unfortunate situation is that by not giving more services that help disabled people, the country as a whole will further push these people into a more vulnerable situation, one in which they are unable most likely to every get out off.
Some of the major concerns that exist relate to wheelchair access into all new building constructed. If a student cannot access the school or university classroom most of the time this will cause the students to be rejected from education institutes. Another primary concern is to do with assisting people with learning disabilities.
If we can all join hands, increase government funding and work together as a team not only will these deserving members of our society end up with a better quality of life. They will also be more empowered and have more facility as individuals to go out into mother India and be productive workers that can also then give back to the community. Empowerment, facilitation and education make good people sense and good business sense.